How do you know if your website is a Sales Machine? If you were to take some time during a day when things are not so hectic (say 2 hours).
Take that time to thoroughly go through your website, and start looking at your pages. On the pages, first, look at the message you’re trying to convey. Confirm your message, and then continue to the following step.
Now, on the pages you’re analyzing throughout your site; start thinking of ways you can incorporate some ‘Call to Actions’ that inspire the visitor to do something.
Then, make sure that the call to actions on your site is working properly.
When speaking in terms of call to actions, I am speaking in the broad scope; because there is a ton of call to actions, that go unattended to.
And some call to actions may not have even been implemented. Some call to actions appears during a process; such as selling memberships.
In a membership site, the first call to actions that your customer encounters will be the ‘Buy Now’ button or link on the ‘Sales Page’ (in most cases).
Now, depending on how you have your checkout process setup, is where you can avoid any unnecessary ‘call to actions.’ I’m talking about the call to action on the ‘Cart Page’,
that confirms the “Almost Customer” just clicked a button, ready to buy what you’re selling.
Taking the same example of the membership site, I see so many websites that send purchasers to the cart page, for a single membership level type site.
If you think about it for a minute, you may discover that this is a step in the process that can probably be left out.
Because people are busy, in a hurry, and don’t want to wait. And having this unnecessary piece in the checkout process exposes you to lose a sale.
Remember: People are busy, in a hurry, and don’t want to wait. Your website should run like a well-oiled machine.
Your website should be handling the purchase process (sales process), without any ticks or friction. But the fact is…all machines need to be maintained.
Parts need changing, bolts need oiling, screws need tightening. I know… I know…. All this stuff can be so overwhelming.
But for you, it doesn’t have to be. If you need help tightening up some screws on your website, then we are here to help.