To put yourself in the shoes of your customers is not an easy task. Here is why…
The human brain is a complex piece of equipment. It is responsible for every decision you make.
The brain is where emotions are born; Like happiness, sadness, excitement, fear, confusion, etc.
The brain is always working. And one of it’s most important jobs is to warn you of any danger. it’s like a compass for survival.
When the brain is stressed or confused, it automatically sends out alerts to the rest of the body. Such as sending a signal to duck when a baseball is flying at you and about to ‘clock’ you in the forehead.
When the brain gets’s confused or feels stress, then it will make the best judgment it can base on its past experiences and so on.
Understanding the core function of the brain will increase your marketing skills, and help you refine your message in a way that doesn’t cause any confusion or stress to the brain.
And with that, you increase the chances of generating more sales.
One of the biggest mistakes I see business owners make on their website is that they make it hard for prospects and customers to engage (make sales).
A lot of businesses have been taught to make their websites all about them.
But when you step back and look at it from a different angle, then you will start building stronger and more long-term relationships; as well as acquiring more clients as time goes on.
It is always a good idea to look at your website from a consumer perspective.
- Is there any friction for the consumer that’s preventing them from getting the cheese? Remember: It’s not about you. Ever. It is always about the consumer. Always!TIP: I encourage you to check out Dean Jackson’s MoreCheeseLessWhiskers podcasts. His podcasts will help you start thinking about your business in a whole new way. Seriously, when you’re done reading this email, go to the site and just bookmark it for later.
- Are there too many steps for the customer to finish their purchase? If you’re not measuring the number of people that abandon the cart before finishing the purchase. Then is purchasing process at least only 2 clicks before the sale is made?
There is always so much I want to tell you when writing these emails. I respect your time and would like to leave you with this…
If you are not sure about your purchasing process and if it may be hurting your sales. Just reply to this post in the comments below, with the word “Check out my stuff” and with a link to your website.
I will happily review your site for you at no cost and let you know if it’s a friction-free zone for your consumers.