Can you hear your mind creating stories?
“I need to check my email. I need to login to facebook. I need to watch a video. What will people think if I say this and upload this photo?”
When people are in a different environment than yours then it’s very difficult to grab their attention.
It’s difficult to change their attitude towards your products and services.
People are bombarded with live feeds on Facebook and other curiosities and distractions like video sharing sites.
They are distracted by Google advertising and thousands of new blogs launched daily.
You need to understand how people tick to be effective in influencing prospects to come back to your main website again and again.
It starts with looking at the unconscious mind.
The unconscious is always trying to influence customers what decisions to make. Even when an article has juicy knowledge for customers to change their lives it will think…
“The article is too long. How about we go and make a cup of tea. We can get back to it”
You have a brain that can’t help but narrate stories on what is going to happen or what happened the night before.
Sometimes you don’t know why you do what you do, feel the way you feel – and take actions which bewilder you today.
You just went and did it.
Sometimes it can lead to you missing out on what you need to win in life or it can lead you to your own demise.
YOUR MEMORIES CAN INFLUENCE YOU
Old memories roam your mind and affect your decisions and you don’t know even realize it.
It’s all the bad experiences when you were dumped by a lover. It’s the day someone said that you weren’t good enough.
All of which can prevent you from applying for that $50,000 job. Instead, you lower your sights for a $15,000 job.
It’s the moment in which some sleazy sales rep chased you, hassled you and you bought the product – or joined the opportunity to just get rid of them.
Now your friend has joined some new opportunity and he approaches you but your memory comes into play.
Your unconscious mind sends signals to your whole body. You feel awkward, uncomfortable, nervous and even threatened.
Your brain thinks.
“Too risky! Remember what happened two years ago. It’s the same pitch. It’s the same approach. It’s very familiar”
And just like that, the familiar marketing message kicks in but the marketer (your friend) doesn’t know what is familiar (in a good or negative to you).
So you reply to your friend…
“I’m too busy.”
“I just don’t have the money.”
“I’ll talk to my partner and get back to you.”
Or you even say you’ll be at the meeting or presentation and at the last minute, you text your friend with.
“The dog swallowed the car keys”
You’re worried if you told her the truth it would hurt her feelings. But it you had told the truth from the beginning then you would be off the hook on the day of the presentation
But rarely people do because of the brain. It wants to avoid any uncomfortable feelings and awkward situations. That’s the same with customers you want to attract to your products and services on your site.
IT’S AN AUTOMATIC DECISION
The customer’s unconscious mind is busy making decisions for them.
The brain has lots of warehouse which stores information which it interprets, decodes, misinterprets and moves these memories and beliefs.
Some are false memories, false perceptions and false fears. These are programs from other people, media, past experiences or someone else’s experiences.
These memories tell the brain what is beautiful, what is not, what to trust, who to avoid, what’s a threat, what is good, who is a friend and who is an enemy.
HOW THE MILITARY CHANGES ATTITUDES AND INCREASE LOYALTY?
The military changes the behavior first by changing the environment. They lock down new recruits inside an isolated area.
They all get the same haircut, same color clothes, told to wake up at a specific time and eat a specific food.
Their environment has changed.
This increases loyalty, attitudes and they are forced in stressful situations to be ready for live combat in war time.
PEOPLE BEHAVE DIFFERENTLY WITHIN DIFFERENT SOCIAL ENVIRONMENTS
This is the same with religious institutions, large churches, synagogues, mosques, large corporations, schools and other large groups.
People will act differently in a church than they do outside of the church. People will act differently on social media i.e. Facebook than they do in the outside world. People will act differently at a dinner table than anywhere else. People will act differently at football games.
They will act differently even in Hotels.
Social influences or groups affect people’s behaviors.
3 WAYS TO CHANGE THE CUSTOMERS BEHAVIOR TOWARDS YOUR BRAND
If you want to change someone else’s behavior, then here’s what you need to do:
Change Environment #1
- Change the environment. If you can control the environment then you can most often predict and even create a specific behavior. That’s where your Optin Email Newsletter comes in.
You’re email newsletter is where you can always lead your prospect to your controlled environment.
That’s your own website or blog.
If your email newsletter headline message isn’t valuable to the customer, your snippet content won’t lead them to your website.
So be careful in thinking that your email newsletter is just some tool to paste links to sales letters and products.
Learn to first get the prospect through the first door and land on your website and get them to take another action to leave a comment.
Change Environment #2
- Reveal what’s common or familiar to the customer. You cannot do this until you figure out what the prospect is interested in, what they like, what they don’t like, what motivates them.
- You can also use the Common Enemy approach within your headlines and content. Find out what’s a familiar enemy to the customer.
Change Environment #3
- Step into a Hotel and you’ll see how it’s all decked out. The colors, the furniture, the framed paintings they use. The ambiance of the environment, the signs, the clothes the staff wears will change the behavior of the customer.This goes the same for your website, the images you use, the positioning of the call to actions, the colors you use; will cause the prospect to feel anxious or excited. It will get them to feel comfortable or (less) comfortable.
When people are moved from one environment to another, their behavior changes too and afterwards – their attitude changes.
That’s because their brain has to change and adapt. That is why supermarkets keep changing where they put the bread, the milk and other items.
The environment has a remarkable impact on whether the person will think “Yes” or “No.”