If you have ever been on a long trip in your car, then you know it’s important to have a reliable vehicle that won’t break down on you while you’re driving through the mountains, mushing through the snow, or navigating through the rain. You know that if your vehicle doesn’t perform on your journey, then you’re screwed. Big time.
For example, you don’t want the vehicle to start overheating on you, while you’re way high up in the mountains in Colorado mountains, where there are no phones around for 20 miles or cell phone reception if you need to call for help.
So that is why you invest the money needed for a reliable vehicle to get you and your family rom point A to B safely.
The same is true for your website. Because this is the machine that handles important parts of your business. So you value the benefits of having a working opt-in form where people can leave their name and email address so they are added to your email list. Which in turn you can keep them educated, engaged, ask question and sell them solutions for the problems they want to solve
The benefit of having a functional website is the gateway to you making sales, generating leads, educating and solving problems of pressing needs.
So it is very important that you test your website systems on a consistent basis, making sure that everything is functioning and working to solve the problems people want to have solved.