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Trigger 1: The Problem

People are busy. There’s a lot more distractions today than there was in the 1950’s.Today, customers have the TV, Satellite dish, the mobile phones, the internet and the curiosity of Social Media and sharing sites.
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Are your customers distracted?

I remember growing up, watching the TV show, “Charlie Brown.”I specifically remember the local NBC station, channel 5 would blanket your consumption of entertainmentby running all day marathons of Charlie Brown episodes.
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2. Brand Identity

Ever been on a roller-coaster? The sheer size of the thing and the thrill of danger or facing that feeling of fear gets your stomach turning.The thing just grabs your attention. It’s the biggest and most dangerous ride in the entire amusement park.
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Trigger 2 – Isolate The Problem

Can you spot the difference on your right? Not so easy, is it? Selling without isolating the problem is like staring at these black circles on your right.It’s going to be difficult for the brain of the customer to know what to focus on. You only have 1-3 seconds to grab the attention of the customer.
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Before you redesign your website.

I remember growing up, watching the TV show, “Charlie Brown.”I specifically remember the local NBC station, channel 5 would blanket your consumption of entertainmentby running all day marathons of Charlie Brown episodes.
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3. Talent

Ever been on a roller-coaster? The sheer size of the thing and the thrill of danger or facing that feeling of fear gets your stomach turning.The thing just grabs your attention. It’s the biggest and most dangerous ride in the entire amusement park.
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Trigger 3 – Reveal The Solution

Grabbing the attention of the customer’s brain is only the beginning. You have to also keep the brain’s attention. When you have revealed the problem to the brain of the customer then it wants to investigate. It goes cuckoo. It wants to know what the solution is.
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The desperate cry for help.

I remember growing up, watching the TV show, “Charlie Brown.”I specifically remember the local NBC station, channel 5 would blanket your consumption of entertainmentby running all day marathons of Charlie Brown episodes.
Read More
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